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Collette Dinnigan returns to Target with chic knickers: priced from $15 to $45 it’s affordable too

24th September , 2015

Collette Dinnigan returns to Target with chic knickers: priced from $15 to $45 it’s affordable too

  • Article Featured on news.com.au
  • 24 September 2015
  • By:  Melissa Hoyer

AUSTRALIAN designer Collette Dinnigan has returned to Target stores with her exclusive lingerie collection, Collette Dinnigan Wild Hearts.

Joining the ‘Designers for Target’ stable, Wild Hearts reflects Ms. Dinnigan’s distinguished design signature with the range featuring sophisticated, feminine pieces in intricate lace and delicate prints.

“I was thrilled at the opportunity to work with Target again; it is an iconic Australian brand, well-known for the calibre of their designer collaborations,” says the designer.

“Lingerie is where I first started my career. When you love something you gravitate towards it, there is a natural affinity — I love lingerie”.

It may be a long way from the runways of Paris but Collette has turned her brand into a major success story after closing her ready-to-wear fashion business two years ago.

Collette has gone on to lend her name and creative flair to sunglasses, kidswear, some recently opened hotel suites at Bannister’s in Mollymook and a bigger Bannister’s Pavillion hotel project, near her country home of near Milton.

Ms Dinnigan said it was a natural decision to partner with Target after the first successful collaboration in 2008 when they released her first lingerie collection.

Target Managing Director, Stuart Machin said the retailer is excited to collaborate with the designer known for her feminine details.

“Collette Dinnigan’s reputation as one of Australia’s most successful designers has resonated with our customers over the years with past collaborations,’’ he says.

“Her incredible talent is represented in this collection, offering affordable luxury for the modern woman.

“We love Collette Dinnigan’s creative vision, always appealing to the fashion conscious customer”.

The 60 piece collection – with items dropping into store up until February next year – features soft cup feminine bras, underwear layered with lace in dove grey, blush pink and black as well as sexy, sheer camisoles along with beautiful chemises echoing a vintage boudoir feel.

The mixing of fabrics is synonymous with the Collette Dinnigan style of being beautiful, feminine and sexy.

“My Wild Hearts collection is the epitome of everyday luxury, with a focus on comfort without compromising on style,” adds Ms Dinnigan.

“The collection features washable fabrics with delicate lace and embroidery, allowing for luxurious everyday designs.”

The collection will see Ms. Dinnigan continue her association with Target as part of the successful ‘Designers for Target’ program, most recently with Collette Dinnigan for The Australian Ballet exclusive to Target.

Launched in 2006, The Designers for Target program features collaborations with a prolific range of Australian and International designers.

Collette Dinnigan Wild Hearts is available in 172 Target stores nationally and online from today with sizes ranging from 10B to 16DD and underwear from 8 to 16. The collection prices range from $15 — $45.

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